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☆ Sensual Calvin Klein Ad Banned by Regulators in the U.K.
▼ + stars: | 2024-01-13 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Jeremy Allen White ’s naked torso is hard to miss in the U.S. right now courtesy of Calvin Klein’s latest ad campaign, which features the star of the chef drama “The Bear” in his underwear and not much else. But the brand’s proclivity for bare-all advertising has landed it in hot water across the pond. The U.K.’s Advertising Standards Authority on Wednesday said it had upheld two complaints that a 2023 ad featuring FKA Twigs had irresponsibly objectified the singer. The regulator also deemed that the ad was overtly sexual and not suitable to be displayed as a poster that could be seen by children and anyone it might offend.

Persons: Jeremy Allen White, Calvin Klein’s Organizations: Authority Locations: U.S

☆ Podcast Companies Begin to Advertise Like Hollywood Studios
▼ + stars: | 2023-12-05 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Wondery hopes the interest generated from its marketing campaigns will help it turn podcast ideas into intellectual property that spans different media. Photo: WonderyIn a shopping mall in Los Angeles’ Century City, a 1,200-square-foot room has been painted green, covered in Christmas decorations and filled with an espresso bar, a cotton candy stand, and a step-and-repeat for photoshoots. An actor dressed in a furry green suit makes an appearance on weekends. The Grinch’s Holiday Green Room, as it is called, is one of L.A.’s latest “pop-up experiences,” the kind usually deployed to build excitement around big-budget TV shows and movies.

Persons: Wondery Organizations: Los Angeles ’ Locations: Los Angeles, City

☆ Why Buy-One, Get-One-Free Offers Are More Complicated Than You Remember
▼ + stars: | 2023-11-21 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Pizza chains Domino’s and California Pizza Kitchen offered second pizzas for free—but only when customers returned at a later date. Illustration: Thomas R. Lechleiter/The Wall Street JournalBuy-one, get-one-free offers are evolving from one of marketers’ simplest and most alluring tools to…something more complicated. BOGOs, as they are called in the industry, once mostly existed to help companies clear out excess inventory, hit sales targets or go head-to-head with competitors at key moments. But marketers’ increasing obsession with data means many of their offers now come with red tape that is designed to either help collect information about their consumers or capitalize on a data-driven insight.

Persons: Thomas R Locations: California

☆ Nike Names New CMO in Executive Shuffle
▼ + stars: | 2023-11-15 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Although Nike remains the world’s largest seller of athletic footwear and apparel, some analysts have said its pace of innovation has slowed. Photo: Thomas Trutschel/Zuma PressNike said it has named former company executive Nicole Hubbard Graham to be its next chief marketing officer, succeeding Dirk-Jan “DJ” van Hameren, who will retire. The appointment is part of a wider executive shake-up designed to speed up innovation at the sneaker giant, which recently began facing up to stiffer competition in the running and lifestyle categories.

Persons: Thomas Trutschel, Nicole Hubbard Graham, Dirk, Jan “, ” van Hameren Organizations: Nike, Zuma Press Nike

☆ Katie Deighton — Reporter at The Wall Street Journal
▼ + stars: | 2023-11-09 | by ( Katie Deighton | ) www.wsj.com time to read: +1 min

Katie DeightonKatie Deighton is a reporter covering customer experience, user experience and product design for The Wall Street Journal’s CMO Today section. Before joining the Journal, Katie was senior editor at The Drum, a U.K.-based marketing and media trade publication. From New York she covered companies’ marketing and media investments, as well as the financials and business strategies of the “big six” global advertising companies. Prior to the move she covered European advertising for The Drum in London, and began her career reporting on the British live events industry. Katie is a graduate of the University of Bristol and first trained as a journalist at the Press Association in London.

Persons: Katie Deighton Katie Deighton, Katie Organizations: University of Bristol, Press Association Locations: U.K, New York, London, Brooklyn

☆ How Bud Light Won UFC Back: Global Ambition Meets a Worldwide Footprint
▼ + stars: | 2023-11-09 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

The third round of a UFC bout got under way in 2012, when Bud Light was a sponsor of the mixed martial arts promoter. Bud Light is returning as UFC’s beer sponsor next year. Photo: Jeff Chiu/Associated PressBud Light’s partnership deal with UFC last month was a rare win for the beer brand this year, an annus horribilis dominated by a damaging consumer boycott over its collaboration with a transgender influencer. The brewer, which had first sponsored UFC from 2008 until 2017, took back the official U.S. beer rights from Modelo, the same brand that surpassed Bud Light this spring as the top-selling beer in the U.S. Its parent, Anheuser-Busch InBev, was praised by UFC Chief Executive Dana White for having core values in line with the mixed martial arts promoter.

Persons: Bud Light, Jeff Chiu, Associated Press Bud Light’s, Bud, Dana White Organizations: UFC, Associated Press, Modelo, U.S, Anheuser, Busch InBev

☆ DirecTV to Alter Travis Kelce Ads After NFL Complaint and an Adverse Ruling
▼ + stars: | 2023-11-06 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Kansas City Chiefs tight end Travis Kelce began appearing in DirecTV’s ad campaign before his apparent romance with Taylor Swift caught the attention of the media. Photo: DirecTVDirecTV will modify some of its football-season ads following a complaint from the National Football League and an unfavorable ruling from an ad-industry self-regulatory group. The ads cast Kansas City Chiefs tight end Travis Kelce as the brand’s “Overly Direct Sportsperson,” portraying rival TV providers’ NFL coverage as unreliable or confusing to navigate in contrast.

Persons: Travis Kelce, Taylor Swift Organizations: Kansas City Chiefs, DirecTV DirecTV, National Football League

☆ Microsoft Replaces Longtime CMO as It Enters ‘New Era of AI’
▼ + stars: | 2023-10-27 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Software giant Microsoft said chief marketing officer Chris Capossela is leaving the company after 32 years, nearly 10 of which were spent in the top marketing job. Photo: Chris J. Ratcliffe/Bloomberg NewsMicrosoft has swapped out its long-serving chief marketing officer as it commits to branding itself as an AI company. The software giant on Thursday said chief marketing officer Chris Capossela is leaving the company after 32 years, nearly 10 of which were spent in the top marketing job.

Persons: Chris Capossela, Chris J, Ratcliffe Organizations: Microsoft, Bloomberg

☆ Bud Light Gets a Win, Reclaiming UFC From Modelo
▼ + stars: | 2023-10-25 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Modelo Especial is now America’s top-selling beer, dethroning the longstanding king, Bud Light, which recently has been subject to a culture-war storm. Here’s how an antitrust lawsuit and savvy marketing helped the Mexican brand grow in the U.S. Photo: Mario Tama/Getty ImagesNot everyone is switching from Bud Light to Modelo. UFC is doing just the opposite. The mixed martial arts league on Tuesday named Anheuser-Busch’s Bud Light as its official beer in the U.S., parting ways with Modelo in a deal contrary to recent American drinking trends.

Persons: Bud Light, Mario Tama, Bud Organizations: Modelo Especial, Modelo, UFC, Tuesday, Anheuser Locations: Mexican, U.S

☆ Bud Light Replaces Rival Modelo in UFC Sponsorship Deal
▼ + stars: | 2023-10-25 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Persons: Bud Light, Mario Tama, Bud Organizations: Modelo Especial, Modelo, UFC, Tuesday, Anheuser Locations: Mexican, U.S

☆ Can Advertising Revive San Francisco? A Local Business Group Bets on It
▼ + stars: | 2023-10-25 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

A group of San Francisco business leaders is backing a $4 million advertising campaign to boost the city’s image and economy, the latest in a patchwork of mostly public sector marketing efforts to pull it out of a downward trend. Homegrown companies including Uber , Levi Strauss and Pixar—as well as newer entrants such as OpenAI—have lent their names to the “It All Starts Here” campaign, which aims to serve as a reminder of the world-famous businesses that were born in the Bay Area.

Persons: Uber, Levi Strauss Organizations: Pixar Locations: San Francisco, Bay

☆ Menstrual Health Companies Push to Show Period Blood in Ads
▼ + stars: | 2023-10-16 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

☆ Walgreens Test of Ad-Enabled Cooler Doors Ends Up in Court
▼ + stars: | 2023-10-02 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones Organizations: walgreens

☆ How Modelo’s Marketing Beat Bud Light (It Wasn’t Just the Boycott)
▼ + stars: | 2023-09-21 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones Organizations: modelo

☆ Russell Brand Loses Sponsors Following Sex-Abuse Allegations
▼ + stars: | 2023-09-21 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/russell-brand-loses-sponsors-following-sex-abuse-allegations-2b6859b4

Persons: Dow Jones, russell

☆ The Disciplined Marketing Strategy That Helped Modelo Beat Bud Light
▼ + stars: | 2023-09-20 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/the-disciplined-marketing-strategy-that-helped-modelo-beat-bud-light-b662d938

Persons: Dow Jones Organizations: modelo

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/aaron-rodgers-season-ending-injury-new-york-jets-sponsors-5b13d854

Persons: Dow Jones, aaron, rodgers

☆ NFL Accuses DirecTV of Deceptive Advertising Over ‘Every Game’ Claim
▼ + stars: | 2023-09-09 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones Organizations: directv

☆ Meta’s New Ad Campaign Reminds People That VR Is Already Here
▼ + stars: | 2023-09-07 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

☆ YouTube Promotes NFL Sunday Ticket in Las Vegas Sphere’s First Paid Ad
▼ + stars: | 2023-09-02 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

☆ IKEA Tried Getting Rid of the Maze. Shoppers Wanted It Back.
▼ + stars: | 2023-08-30 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones Organizations: ikea

☆ Bud Light Continues Post-Mulvaney Marketing Blitz With ‘Relatable’ NFL Push
▼ + stars: | 2023-08-24 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

☆ Sweetgreen Hires Former Chipotle Executives, Readies Mid-America Push
▼ + stars: | 2023-08-21 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

☆ Ford Hires Former Apple VP to Oversee New Customer Experience Effort
▼ + stars: | 2023-08-15 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

☆ A Startup Designed a New FDA-Cleared Tampon. Now It Has to Sell It.
▼ + stars: | 2023-08-09 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones Organizations: fda

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